Tuesday 12 November 2013

2 Magazines - Analysis of Brand Identity and Brand Values


 Brand Identity of NME
NME’s brand identity is more of a serious, modern style as it focuses on Indie rock bands for example Arctic Monkeys who are current and are big in the music industry right now. The magazine has a clear identity as it has big, bold writing such as the masthead which is always at the in the top left hand corner. The front covers are usually simple yet informative of the content and style of the magazine.
Brand Values of NME
The brand values of NME - The genre indie rock as it is a style of music that is getting bigger and bigger, this also makes more current music a brand value of the magazine. The music events people go to such as festivals, gigs and concerts are an important part of the content in NME.










 Brand Identity of Q Magazine
The brand identity for Q Magazine would be sophisticated, modern and tasteful this would be because of the current and big in the music industry artist they use in the magazine. The masthead is always at the top and is clear and red which catches attention of the readers. The images on the front cover are of popular artist therefore catches the reader as it is what interests them and is a recognisable also.
Brand Values of Q Magazine
Q magazine values current music for its popular readership which also shows the magazine values modernity as the reader will be interested in new music and new genre as times change and new music is introduced.




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