Sunday 24 November 2013
Monday 18 November 2013
Masthead Ideas
These are a few mastheads I experimented with using fireworks with different techniques and tools. The idea was to create simple but clear and bold mastheads. I used a few free font websites to create the effects I wanted, some of the were created by editing and carefully selecting piece and removing them using magic wand and so on.
Magazine Name Ideas
Magazine Names
1.
I.M
2.
M&M
3.
Defeat
4.
Generation
5.
Made
6.
100
7.
M.f
8.
Selection
These names are one I decided were appropriate for a music magazine however so of the idea I decided I didn't like.
These names are one I decided were appropriate for a music magazine however so of the idea I decided I didn't like.
Tuesday 12 November 2013
2 Magazines - Analysis of Brand Identity and Brand Values
Brand Identity of NME
NME’s brand identity is more of a serious, modern
style as it focuses on Indie rock bands for example Arctic Monkeys who are
current and are big in the music industry right now. The magazine has a clear
identity as it has big, bold writing such as the masthead which is always at
the in the top left hand corner. The front covers are usually simple yet
informative of the content and style of the magazine.
Brand Values of NME
The brand values of NME - The genre indie rock as it is
a style of music that is getting bigger and bigger, this also makes more
current music a brand value of the magazine. The music events people go to such
as festivals, gigs and concerts are an important part of the content in NME.
The brand identity for Q Magazine would be
sophisticated, modern and tasteful this would be because of the current and big
in the music industry artist they use in the magazine. The masthead is always
at the top and is clear and red which catches attention of the readers. The
images on the front cover are of popular artist therefore catches the reader as
it is what interests them and is a recognisable also.
Brand Values of Q Magazine
Q magazine values current music for its popular
readership which also shows the magazine values modernity as the reader will be
interested in new music and new genre as times change and new music is
introduced.
Monday 11 November 2013
Questionnaire
Media Questionnaire
1. What gender are you?
Female
Male
2. What socio-economics is appropriate for your
family?
Group A (Professionals) -Upper middle class, e.g.
Barristers, Doctors, Executives
Group B (Managerial) -Middle class, e.g. Bank Managers, Teachers
Group C1 (Non-Manual)-Lower middle class, white collar workers, e.g. Office Workers
Group C2 (Manual)-Skilled working class, Blue collar workers, e.g. Car Mechanic, Machine operators, Construction workers
Group D (Partly Skilled) - Semi or unskilled manual workers, e.g. Assembly line worker
Group E (Unskilled)-Casual workers, dependent on state benefits, students
Group B (Managerial) -Middle class, e.g. Bank Managers, Teachers
Group C1 (Non-Manual)-Lower middle class, white collar workers, e.g. Office Workers
Group C2 (Manual)-Skilled working class, Blue collar workers, e.g. Car Mechanic, Machine operators, Construction workers
Group D (Partly Skilled) - Semi or unskilled manual workers, e.g. Assembly line worker
Group E (Unskilled)-Casual workers, dependent on state benefits, students
3. What ages range are you?
16-18
18-20
20+
4. How much would you be prepared to spend on buying
the magazine?
£2
£2.50
£2.50+
5. What kind of style would you prefer to see in the
magazine?
Girly
Urban
Gothic
Dark colours
Grey scale
Neon Patterned
6. When reading articles do you prefer to see …
A lot of text? - 1
Mostly/ a lot of images? - 2
Sections of text and images? - 3
7. What part of the magazine interests you the most?
Front Cover
Back Cover
Main Article/Feature
Double page interview
Adverts
Contents page
Upcoming Music/Events
Reviews
8. Depending on your answer to question 7. Why?
Friday 8 November 2013
Detailed Analysis and Textual Reading of NME magazine
http://prezi.com/udxa6-woear5/detailed-analysis-and-textual-reading-of-nme-magazine/#
Brand Identity and Brand Values
Brand Identity and Brand Values
Brand Identity
My magazine is going to be very simple/minimal so it is clear and bold yet it is going to be done in an effective way. The use of colour will be bold, bright but not too much colour, I think this will give an strong look and help it stand out from others. The imagery style on the front cover will be simple background with possibly a mid/long shot of the model, this can then give the reader more information on style and content of the magazine. I think these elements will appeal to my target audience as I think the minimal effect will make it stand and attract audience to find out more from the limited content they can see.Brand Values
My magazine will represent exciting social activities as my target audience are readers that love going to festivals/clubs and are into that music type. My magazine will value you current and new music and I think this will interest the core reader as it is relevant to the likings. Also another value my magazine will focus on is style/fashion as there are a range in the target audience and if they see style they like, they are more likely to engage more with the magazine.Target Audience Research Questionnaire
What genre of music magazine are you going to be constructing?
The genre of music magazine I'm going to be constructing will be more focused on house, dance, Rap (chart music) as it is relevant to music industry of the certain age range . I have decided this as I think these genres are popular in the current generation and I believe it will give me a lot of feature and articles to talk about.
Will it be for a mainstream or niche audience? Why? I would say that my magazine will be more of a mainstream magazine as the music genre is relevant to this generation therefore is a shared interest of a wide majority.
Is it similar to any existing products or is it going to be different? Explain how and why. My magazine will be similar to other product in terms of what features will be in the magazine for example interviews, upcoming singles. However my magazine will be different as the mix of genres I am choosing wouldn’t usually be put together.
Who will the core reader of your magazine be? The core reader of my magazine will be people who enjoy festivals and partying. The age range 16-25 as this I think is a broad age range to get a lot of readers and I also think that the music genre appeals to this age range and suits a lot of people style. Also the core readers might be interested in music festivals as the genre of music would most likely be found there.
What artists do they like?
The artists my target audience will be interested in, will be types of artists like Disclosure, Beyonce, AlunaGeorge, Chase and Status, Rihanna and Kanye West. These artists are artists that people can dance and sing to. They are artists that would most likely be seen at popular music festival such as Glastonbury.
How do they dress? Where do they shop? There is no specific way the core readers would dress as there is a range of styles in that area, but the shop people would most likely to shop in would be shops such as Topshop/Topman, American Apparel, River Island, as these shops have a broad range of styles to pick from and clothes for different occasions.
What products do they own or aspire to own?
The products my readers most likely would want to own would be expensive items of clothes, technology and designer wear as this is what the music artists they like would be owning.
How do they spend their time? They typical core reader would enjoy spending time with their friends being social. They would also likely to be into to the night life, parties and festival scene (drinking) as they would probably be interested in dance and their music.
Who will be your primary and secondary audience?
The primary audience would more likely be a teenager/early 20’s as they would be the audience that the magazine is targeting and aimed at and it would probably take their interest the most. The secondary audience would be their siblings/parents or friends maybe as they would have the magazine passed to them to read and have a look at.
What will their age ranges be?
The age range would be 16-25 as the magazine would interest a wide range of readers. I also think that 16 is the start of teenagers being more interested in their music and style.
What will be the gender mix?
The gender mix of my magazine will be mixed, male and female as the genre of music doesn’t just suit one or the other also the music artist aren’t all just one gender. The magazine style will be a unisex magazine.
What will be the socio-economic mix? How do you know this?
Will it be for a mainstream or niche audience? Why? I would say that my magazine will be more of a mainstream magazine as the music genre is relevant to this generation therefore is a shared interest of a wide majority.
Is it similar to any existing products or is it going to be different? Explain how and why. My magazine will be similar to other product in terms of what features will be in the magazine for example interviews, upcoming singles. However my magazine will be different as the mix of genres I am choosing wouldn’t usually be put together.
Who will the core reader of your magazine be? The core reader of my magazine will be people who enjoy festivals and partying. The age range 16-25 as this I think is a broad age range to get a lot of readers and I also think that the music genre appeals to this age range and suits a lot of people style. Also the core readers might be interested in music festivals as the genre of music would most likely be found there.
What artists do they like?
The artists my target audience will be interested in, will be types of artists like Disclosure, Beyonce, AlunaGeorge, Chase and Status, Rihanna and Kanye West. These artists are artists that people can dance and sing to. They are artists that would most likely be seen at popular music festival such as Glastonbury.
How do they dress? Where do they shop? There is no specific way the core readers would dress as there is a range of styles in that area, but the shop people would most likely to shop in would be shops such as Topshop/Topman, American Apparel, River Island, as these shops have a broad range of styles to pick from and clothes for different occasions.
What products do they own or aspire to own?
The products my readers most likely would want to own would be expensive items of clothes, technology and designer wear as this is what the music artists they like would be owning.
How do they spend their time? They typical core reader would enjoy spending time with their friends being social. They would also likely to be into to the night life, parties and festival scene (drinking) as they would probably be interested in dance and their music.
Who will be your primary and secondary audience?
The primary audience would more likely be a teenager/early 20’s as they would be the audience that the magazine is targeting and aimed at and it would probably take their interest the most. The secondary audience would be their siblings/parents or friends maybe as they would have the magazine passed to them to read and have a look at.
What will their age ranges be?
The age range would be 16-25 as the magazine would interest a wide range of readers. I also think that 16 is the start of teenagers being more interested in their music and style.
What will be the gender mix?
The gender mix of my magazine will be mixed, male and female as the genre of music doesn’t just suit one or the other also the music artist aren’t all just one gender. The magazine style will be a unisex magazine.
What will be the socio-economic mix? How do you know this?
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