Sunday 29 September 2013

Media definitions

Media

Media Audiences

- The specific individuals who read, watch or listen to the specific media
- Example = Sky sports has a mass audience for people with sporting interest 


Media Institution

- Cultural and political conventions within media products production (way it's constructed)
- People who take part in the process
- Media productions - examples = BBC, ITV, Espn Universal 


Media Language

- Media format, symbols and narrative structure that shows audience the meaning - symbolic meaning specific to media 
- Words to catch audience attention - example = " The Real Truth" Slogans/ headlines 

Media Representation

- Ways in which media portrays groups, ideas, topics, experiences
- Could be stereotypes 
-Example = "Facebook and Twitter make us bad people"

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