Representation Analysis of The Butterfly Effect

Typography

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The Strangers trailer analysis

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The Purge dvd cover

Created with Padlet

The Purge Official Trailer

The conventions of The Purge Trailer

• One convention is the first green title on the screen which features in most movie trailers, this is here to show what audience is suited to the film and to make sure the viewer is the appropriate target for the film.
• In this film it has titles to introduce some background information of the film to the audience.
• In trailers there is a montage of clips from a film to not reveal too much to the audience but make them want to watch more.
• In this trailer it shows an equilibrium at first where life is all normal.
• It the shows a montage of the disturbing and sinster scenes in the film and how the characters react with it but never shows how they solve the problem because this makes the viewer want to watch the film more.
• 32 seconds into the trailer there is another title which shows the producer of the film. In most cases there is a title to show the producers and distributors of that certain film.
• At 1:34 It continues with a title to show you the other film the producer has created, this is so if the audience enjoyed these film they know it is made in a similar way and want to watch it.
• At the very end the title of the film, is displayed clearly and in a bold font to make the audience remember the title of the film.
• The background music in the trailer can be fasted paced and build suspension at times or be silent to show tension. Certain bit of dialogue are shown in the trailer to show people panicking and there reactions.

The Purge products combined

How and why do these products combine/ link together?  
- These media products for the film The Purge carry the same recognizable house style to all the products, this way people can see it's the same film and is portrayed in the way the the producer and director wanted it to be portrayed.
What purpose does the combination of products serve? 
It shows a wide range of advertisement for the film and show different camera angles and part of the film on the different advertising media products.
Who benefits from this combination of products and why?  

The Purge Film Poster Conventions